Download: Social Marketing Basics: what it is and what it isn’t
Professor Rob Donovan, Director, Social Marketing Research Unit, Curtin University

Download: Social Marketing Basics: what it is and what it isn’t
Jennifer Thornton, School of Management and Marketing, University of Wollongong

Download: Who is our audience and how do we get to know them?
Consumer research, market segmentation and target marketing - Dr. Gary Noble, School of Management and Marketing, University of Wollongong

Download: Who is our audience and how do we get to know them? Lessons from the field
Ben Norris, Snr. Policy Advisor, Queensland Health

Download: What do we have to offer?
Defining your marketing mix (Product, Price, Promotion, Place) – Jennifer Thornton, School of Management and Marketing, University of Wollongong

Download: How do we reach them?
Effective communications, innovation and channel selection (theory) Professor Rob Donovan, Director, Social Marketing Research Unit, Curtin University

Download: How do we reach them? Lessons from the field
Developing a youth targeted communications campaign Russell Watsford, Project Manager, Road Safety Marketing, Roads and Traffic Authority

Download: How do we reach them? Lessons from the field
Supply means Supply Campaign - reducing secondary supply of alcohol to under 18's Wendy Harris, Central Coast Area Health Service

Download: How do we make it happen?
The basic steps of planning and developing a social marketing campaign - Tom Carroll, Carroll Communications

Download: How do we make it happen? Lessons from the field
Planning a National Public Health Campaign Tom Carroll, Carroll Communications